ACTVSM creative
Creatively making a difference
04_LATERALS_ETHICAL ACTOR_234.jpg

Angela Lindvall

ACTVSM created an in-depth, 360 feature on the intersection between fashion, activewear, wellness and activism with environmentalist supermodel Angela Lindvall.

 

Creative Direction | Fashion & Beauty Storytelling | Photography | Styling | Set Design | Artist Recruitment | Production | Casting  | Post-Production | Interview

07_LATERALS_ETHICAL ACTOR_147-2.jpg
 The editorial had two primary purposes - to provide practical advice on how to balance creating positive change with the daily demands of life and to illustrate responsibly-made, eco-conscious activewear that is beautiful and fashion-forward.

The editorial had two primary purposes - to provide practical advice on how to balance creating positive change with the daily demands of life and to illustrate responsibly-made, eco-conscious activewear that is beautiful and fashion-forward.

07_LATERALS_ETHICAL ACTOR_029.jpg
 An advocate for clean living and eco-consciousness, Angela Lindvall has had her fair share of wins and losses throughout her journey to stardom. It is through Angela sharing her experiences of balancing activism with the demands of her career that the reader is able to relate and learn a realistic approach to igniting change while living a harmonious life.

An advocate for clean living and eco-consciousness, Angela Lindvall has had her fair share of wins and losses throughout her journey to stardom. It is through Angela sharing her experiences of balancing activism with the demands of her career that the reader is able to relate and learn a realistic approach to igniting change while living a harmonious life.

actvsmcreative_angela_5.jpg
 We exclusively featured ethically-made activewear to highlight the progress within that particular sector of the fashion industry. Rather than discussing such progress in the interview, we allowed the fashion to do all the talking.

We exclusively featured ethically-made activewear to highlight the progress within that particular sector of the fashion industry. Rather than discussing such progress in the interview, we allowed the fashion to do all the talking.

 Angela Lindvall was the perfect person for this feature in every aspect. The acclaimed supermodel was raised in rural Kansas as a down-to-earth tomboy before reaching international fame. Constantly reconciling her differing identities - environmentalist, fashion industry figure, mother, and yogi, Lindvall is well-versed in dichotomies. These contrasting elements of her life make her particular breed of activism all the more approachable.

Angela Lindvall was the perfect person for this feature in every aspect. The acclaimed supermodel was raised in rural Kansas as a down-to-earth tomboy before reaching international fame. Constantly reconciling her differing identities - environmentalist, fashion industry figure, mother, and yogi, Lindvall is well-versed in dichotomies. These contrasting elements of her life make her particular breed of activism all the more approachable.

170203_ethical_activewear_film_015.jpg
01_LATERALS_ETHICAL ACTOR_195.jpg
170203_ethical_activewear_film_027.jpg
 We wanted the editorial portion of this feature to be equal parts aspirational and relatable. Styling Angela pragmatically allowed us to err from the norm and create a visual story that features a beautiful 38-year-old environmentalist. This subtle shot at age diversity was incredibly gratifying. After all,  the future of fashion is all about inclusivity .

We wanted the editorial portion of this feature to be equal parts aspirational and relatable. Styling Angela pragmatically allowed us to err from the norm and create a visual story that features a beautiful 38-year-old environmentalist. This subtle shot at age diversity was incredibly gratifying. After all, the future of fashion is all about inclusivity.

04_LATERALS_ETHICAL ACTOR_234.jpg
 Incorporating real grass into the studio’s set design and recreating sunlight with a single hard light source played on the theme of remaining grounded in a man-made environment.  As much we appreciate print publications, we’re pretty big fans of online outlets, thanks to their accessibility. The Laterals’ crisp and refined aesthetic is reminiscent of collector magazines, making it the ideal fit for this elevated editorial feature. Furthermore, we knew Angela’s story would fit in perfectly amongst their countless high-profile actor, musician, and artist features.

Incorporating real grass into the studio’s set design and recreating sunlight with a single hard light source played on the theme of remaining grounded in a man-made environment.

As much we appreciate print publications, we’re pretty big fans of online outlets, thanks to their accessibility. The Laterals’ crisp and refined aesthetic is reminiscent of collector magazines, making it the ideal fit for this elevated editorial feature. Furthermore, we knew Angela’s story would fit in perfectly amongst their countless high-profile actor, musician, and artist features.

 Incorporating real grass into the set design within the studio played on the theme of remaining grounded in a man-made environment. We recreated sunlight with single hard light source to further touch on that mood.

Incorporating real grass into the set design within the studio played on the theme of remaining grounded in a man-made environment. We recreated sunlight with single hard light source to further touch on that mood.

06_LATERALS_ETHICAL ACTOR_151.jpg